Our Story
The name Aina Gustafsson, is a tribute to my grandmother, and my mother with the same name. Bold, powerful women living their lives in unconventional ways.
We'd rather express than explain, but if so, strength, warmth and integrity describes us. What we do and how we do it.
Aina Gustafsson, provides statement pieces celebrating beauty and strength, fortitude and joy.
Our aim is to inspire to walk your own path and bring your own magic alive.
Accessible quality
Traveling and exploring across almost all continents, at one point we discovered the precious gem industry of Sri Lanka. The country is one of the world’s most renowned gem stone suppliers with an advanced cutting and polishing industry. It is famous for everything from Sapphires to lesser known beautiful stones.
We work directly with a small and dedicated team with long experience within the field.
Our aim is to blend their know-how with our understanding of Nordic design & demands. To provide accessible pricing we have sidestepped the middleman and sell our jewelry directly online.
Handmade & distinctive
Aina Gustafsson was founded on the idea that quality jewelry, that lasts a lifetime or more, should be made available for anyone. We are interested in contributing to sustainable consumerism, simply by deliberately acquiring collectable pieces that keep their looks, value and “essential vibe” over time.
We are envisioning making alluring, distinctive & timeless hand-made gemstones more attainable without compromising on quality
Exclusive & inclusive
Top quality products but accessible & fair.
Possibilities for partnership for the Sri Lankan team along with online sales and cutting markups provides fair pricing but attainable fine jewelry.
Yes, we also donate 5% of our profits to organizations making the world a better place.